Guest Post: Considering a Career in the Wine Industry?
If you’re considering a career in the wine wine industry, you chose a great time to do so…
The wine industry remains one of the most successful industries in the world. In the past 20 years it has become more internationalised and sophisticated as export markets have grown. There are now over 1 million wine producers in the world, with more than 3 billion cases of wine consumed annually (The Global Wine Industry, 2013).
The global export market for wine reached 1 billion cases in 2013. The number of countries with thriving wine industries is also growing. Australia, New Zealand, Italy, Spain, France, USA, Chile, Argentina and South Africa all have very strong and competitive wine export industries.
The projections for growth in the global wine market are very positive. Analysts suggest that Asian countries will fuel growth in wine consumption over the coming years, with China in the lead. Between 2011 and 2018 it is estimated that China’s wine consumption will grow by between 40% and 60% (Sciencedaily.com, 2015). Other strong emerging markets will include India, Vietnam, Taiwan, Singapore, Brazil and Mexico. This is all very positive news for people considering a career in the industry.
Job Opportunities in the Wine Industry
As the wine industry has become more sophisticated, the kinds of jobs and their required qualifications associated with the industry have become more diverse. The kinds of roles available include:
Viticulture & Oenology
Viticulture is the science behind growing grapes in a vineyard. It includes making decisions about which varieties to grow, which pest management techniques to use and when to harvest. Oenology is the science behind wine production. It involves having a deep understanding of wine making techniques, wine microbiology and the fermentation processes.
Hospitality & Wine Education
There are many roles in the wine industry dedicated to helping people appreciate and understand good wine. Positions include: tasting room hosts, wine educators, tour guides and event managers.
Sales & Marketing
There are many thousands of sales and marketing jobs within the wine industry at various levels. Some roles involve working directly for a specific winery while other roles can involve working with hundreds of different wineries. Sales and marketing jobs can be at the winery, distributor or retail level.
Business Management & Operations
Like any business, wineries need solid business plans and strong financial management. There are usually many opportunities for business-savvy employees in the industry. There is also strong demand for operations professionals. An operations role can involve overseeing bottling processes, maintenance of equipment, shipment and the cellaring of wine.
Wine Industry Courses and Qualifications
The appropriate qualification will vary depending on the type of role you are interested in. Some roles can require a specific certification or degree while others only require relevant experience obtained from previous jobs. Here are some of the best wine industry courses and qualifications for each job category.
Training For Roles in Viticulture & Oenology
Often a university degree in viticulture & oenology is required to obtain a role in winemaking. Some wineries do take on trainees so you can learn viticulture & oenology techniques from the ground up.
Some of the most reputable courses include:
- Viticulture and Enology at University of California Davis, USA
- Viticulture and Enology at Cornell University, USA
- Wine and Viticulture at the California Polytechnic University, USA
- Viticulture & Enology at Washington State University, USA
- Degree in Viticulture & Enology (Vinifera Euromaster) at Montpellier SupAgro, France
- Viticulture, Oenology & Sommeliership at University of Padua, Italy
- Bachelor of Viticulture, University of Adelaide, Australia
Training For Roles in Wine Business Management & Sales
Having an MBA and experience in business roles can put you in good stead for a business management or sales position. However, there are also specific course designed for these roles including:
- Wine Business Degree at Wine Business Institute Sonoma State University, USA
- Wine Business Training at Wine & Spirits Institute, Europe
- Wine Business Management Certificate at Sonoma State University, USA
- Wine Sales Training at WISE Academy, USA
Training For Roles in Hospitality & Wine Education Training
To obtain a wine education or hospitality role, it is an advantage to have some form of sommelier training or wine knowledge training. Some of the most reputable courses include:
- Sommellier and Hospitality Management Certificate from European Wine Academy
- Sommelier training certificate at E’cole- Du Vin (The Bordeaux Wine School), France
- Sommelier Certification at German Wine and Sommelier School
- Sommelier Certification at Wine & Spirit Education Trust
- Sommelier Certification at Court of Master Sommeliers
- International Sommelier Guild Certification
- Master of Wine Certification from The Institute of the Masters of Wine, United Kingdom
Take your love of wine to a career level. What are you waiting for?
The Global Wine Industry. (2013) (1st ed.). Retrieved from http://blogs.reuters.com/counterparties/files/2013/10/Global-Wine-Shortage.pdf
Sciencedaily.com,. (2015). Retrieved 24 June 2015, from http://www.sciencedaily.com/releases/2015/05/150506095142.htm